Hook is a display type by @aniciaclean marked by subtle barbs and curls. At once delicate and self-assured, Hook is designed for large settings in order to preserve its forms. Its forms are inspired by the hook of a song—a peculiar riff or lyric, repeated throughout the track, that tugs at the listener’s ears. Like its namesake, Hook is characterized by small, repeating twists. These are evident in the confident hairpin bends of certain serifs and the swerving joints present in most lowercase letters.
It’s most effectively used for headlines and for displaying short pull quotes. Hook was released in December 2020.
Hook - Type Department
Hook is a display type inspired by the hook of a song-a peculiar riff or lyric that repeatedly tugs at the listener's ears. Like its namesake, Hook is characterized by small, repeating twists in the form of confident hairpin bends and swerving joints.