Design Process

Aaron Amar is a set photographer by day and type designer by heart. Inspired by his passion for type design and Filipino culture, Aaron has designed fonts such as Quiapo Free, Cubao Free, and Dangwa Free. Get to know more about his process of finding & transforming everyday inspiration into type design that expresses unique emotions, personalities, and even cultures.

Jad Maza is a graphic, editorial, and type designer based in Iloilo. His experience as a designer & journalist at Central Philippine University (CPU) led him into exploring the field of Type Design. Jad has released Typefaces like Maragsa, Ulalong, and Taklobo, only to name a few. Learn helpful terms, tips & tricks about the Technical Construction of Type from Jad's own journey as a type designer.

Alli Cunanan is a designer & illustrator based in Cavite. She specializes in graphic & type design, illustration. Her fascination with Type Design started during her internship at Hydra Design Group where she created Lorde font (a typeface based on one of her favorite artists, Lorde). Since then, Alli has created other fonts like Quadrilatica Sans and her personal favorite, Ladybird Light Serif. Learn more about Presentation of Type through Alli's process of creating & presenting Ladybird Light Serif to the world.

And A Half is an independent design studio based in the Philippines. Founded in 2012, And A Half has worked on over 500 projects of all shapes and sizes. Learn more about how designers go about the Application of Type across different projects and client briefs.

Together We Design is a branding and graphic design studio based in Barangay Tagumpay, Cubao, Quezon City. They have worked on brands such as The Fore, Cravewell, and Mega Global to name a few. John Tan is one of the studio partners and a designer with a focus on branding and graphic design. Learn more about how their studio goes about the Application of Type across different projects and client briefs.